People say that a picture tells a thousand stories, and so can the perfect GIF for any context. We see the positivity in how people use GIPHY in our products today, and we know that bringing the GIPHY team’s creativity and talent together with ours will only accelerate how people use visual communication to connect with each other.GIFs are a great way to catch your followers’ attention on social media. GIFs and stickers give people meaningful and creative ways to express themselves. People will still be able to upload GIFs developers and API partners will continue to have the same access to GIPHY’s APIs and GIPHY’s creative community will still be able to create great content. GIPHY will continue to operate its library (including its global content collection), and we’re looking forward to investing further in its technology and relationships with content and API partners.

We’ve used GIPHY’s API for years, not just in Instagram, but in the Facebook app, Messenger and WhatsApp. Together, we can make it easier for anyone to create and share their work with the world.

Both our services are big supporters of the creator and artist community, and that will continue. By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct. In fact, 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone. GIPHY makes everyday conversations more entertaining, and so we plan to further integrate their GIF library into Instagram and our other apps so that people can find just the right way to express themselves.Ī lot of people in our community already know and love GIPHY.

GIPHY, a leader in visual expression and creation, is joining the Facebook company today as part of the Instagram team.

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